The only goal is to produce work. More than ever before. There is something that changes when something becomes commercial, and there is no way to deny it. You might not want to think that, but it's true. But, you walk the line. Nothing wrong with that, but freedom lies outside the commerical world.
The challenge is to walk that line, as sharp as a razor's edge, and make sure you don't drift too far.
When will be see the first CGI fashion spread? Next year? How about CGI portrait?
Why watch the sunrise when you can create it as your desk. If you have to ask you are missing the point.
Gotta go shoot.
14 October, 2007
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